Search

10 REASONS WHY YOUR INSTAGRAM MARKETING ISN’T TAKING OFF

Instagram has become enormous over a relatively short period of time. Initially released in 2010 but only picking up steam in 2012, Instagram now boasts more than 500 million users, making it the second-most popular social media platform in the world, behind only Facebook.

If you’re like most marketers, you start drooling when you read that statement.

Instagram has a ton of potential value for marketers, and not just because of its massive user base—it also lends itself to a more visual form of storytelling and a more passionate, involved following for your brand. But as you might imagine, being successful on Instagram isn’t as simple as creating an account and occasionally posting. In fact, most marketers struggle to generate any kind of momentum.

For the most part, this difficulty can be broken down by these 10 reasons that explain why your Instagram marketing hasn’t taken off.

 

1. NO DIFFERENTIATION

The best examples of Instagram marketing are businesses and individuals who have something unique to post. There are thousands of brands on Instagram, and many of them are directly competing with you in terms of industry and target audience. So what is it that you’re going to post that sets you apart from everyone else? You need a unique angle here, or you’ll never build an audience.

 

2. BAD TIMING

Timing is also an important factor on Instagram. The platform’s newsfeed algorithm recently changed from being purely time-based to being based on relevance, giving you a little more wiggle room, but you still need to have appropriately timed posts. Be sure you’re posting images and videos of events as they unfold, and try to post when users are most active, such as weekdays in the morning or around noon.

 

3. YOUR PHOTOGRAPHY AIN’T RIGHT

Instagram has a relatively approachable learning curve, but it’s still a platform that caters to images—so you’ll need to know at least the basics of photography if you want to be successful. Learn how to use each of Instagram’s filters and editing tools, and frame your shot appropriately. Develop an eye for good shots, and improve your skills over time.

 

4. YOUR POSTS HAVE BECOME WHITE NOISE

A perfect Instagram post is one that stands out in the “white noise” of the average user’s newsfeed. Instagram feeds are usually clogged up with stereotypical pictures of sunsets, or selfies in typical poses. It’s easy for images to go unseen when users are blindly scrolling by—so choose images and videos that capture users’ attentions immediately. Find a way to stand out with color, or your subject matter of choice.
Hashtags are a powerful tool to help your content be seen and found by users who aren’t already following you; however, it’s easy to go overboard with them, or use them inappropriately. When using hashtags, make sure you understand the meaning behind each of them, and only use a few hashtags at a time. Otherwise, you’ll appear spammy—and maybe even downright offensive.

 

6. NO FOLLOWER INTERACTION

Good content strategies are always focused on the end users. Your Instagram profile shouldn’t be a self-centered campaign, like a megaphone, dedicated purely to promoting your own material. Listen to what your users have to say. Respond to their comments. Engage with their material. The more interactive you are on Instagram, the more followers you’ll get (and the longer your followers will want to stick around).

 

7. YOU LACK CONSISTENCY

If you want any kind of user retention, you need a degree of consistency as well. It’s not enough to post every once in a while, or only when you feel like it. You need to make at least one new post on a daily basis to keep your users entertained and aware of your brand.

 

8. YOUR POSTS DON’T OFFER PRACTICAL VALUE

Though not always required, at least some of your posts should have some practical value associated with them. Can you teach your users something new? Can you give them something? Make it worth their while to follow you.

 

9. YOU HAVE NO REVENUE-DRIVING STRATEGY

I’ll come out and say it; Instagram is a fun platform. It’s fun to find cool images to post, and there’s a thrill you get when you attract a lot of likes. But how do these likes equate to meaningful revenue for your company? Therein lies the difficulty for most brands. You’ll have to tie your campaign back to some kind of goal or value—whether that’s facilitating more brand trust or funneling more people to your website.

 

10. YOU’RE NOT IMPROVING ON YOUR STRATEGY AND DISTRIBUTION

No matter how much you’ve researched the platform or how successful a photographer you are, your Instagram campaign isn’t going to be very effective at first. It takes time to build a following, and even longer to develop your skills. You’ll need to make adjustments to your strategic approach, experiment with new possibilities, and gradually improve your campaign, and that’s difficult even for the most experienced marketers. Keep your focus on hard data, and keep moving forward.

*Article originally written by forbes.com*

billie mckay wins masterchef australia 2015 following 5 hour heston pressure testHaving learned that people will believe any crazy shit you tell them, Jung Myung Seok oakley sunglasses outlet started his own church called Jesus Morning Star. Apparently, coming up with a Church name that had the same initials as him was enough hard work for Jung, because he basically stole his entire theology from the Moonies. Of course, there were three minor variations, each one more lazy and shameless than the last:The main cabin sleeps 4 in 2 bedrooms and 2 on a sleeper sofa in living room and has 2 full baths. A guest cabin, which sleeps up to 4 on a King wholesale jerseys china and 2 twins and has 1 full bath, sits on the opposite side of the pool. Monument and is only 12 miles from the Big trees, lakes, rivers and waterfalls at Balch Park. These unique solar powered cabins boast a spring water swimming pool, billiard room, travertine double shower and wholesale nfl jersyes claw foot tub and high exposed beam ceilings. High speed Internet / Wifi available.The Countess of Wessex might be approaching 50 but she’s now more stylish than ever beforeShares a penchant for Alexander McQueen and Emilia Wickstead with the Duchess of CambridgeTailored coat dresses, flattering shifts and pretty shades of royal blue and cream now staplesStylist Stephanie Hirschmiller describes the Countess’ new look as ‘classic contemporary dressing’While the Duchess of Cambridge has professional help, Sophie’s new look is all her own workThe Countess is currently en route to Zambia for funeral of Michael Sata, the country’s presidentByCOVERING BECKHAM: Beckham had just five catches for 56 yards and a touchdown when the teams met in the regular season in Week 5, a 23 16 victory for Green Bay. The Packers’ secondary was battered by injuries then, just like it is now. (neck/concussion) will miss the game Sunday, while is questionable with a knee injury. But second year player LaDarius Gunter, who helped contain Beckham back in October, remains healthy. Gunter has become the most consistent cornerback for the Packers, who have also been without veteran (concussion) since the season opener.Make a backup copy of your Quicken data. Go to Operations and and then enter a name for the file. Click and choose the Copy option in the box that comes up. Keep this copy safe somewhere and don use it during the importing process. While the Quicken data should be left untouched during an import into QuickBooks, it a good idea to have a safety copy.Foods that are considered to be of poor nutritional quality are those that are high in fat, calories, salt, sugar and cholesterol and contain little to no vitamins or minerals. This includes fast food, processed snacks, candy, cake, cookies, soda, frozen meals and many of the http://www.cheapoakleys2013.com ala carte options offered in school cafeterias. According to the United States Department of Agriculture, children who eat fast food consume less milk, fiber, fruit and non starchy vegetables than those who don If children are filling cheap nfl jerseys up on these low nutrient foods, they are at risk of being deficient in nutrients that help them grow and develop throughout childhood.
an open secret spotlighting sex abuse against child actors to reveal namesThe Patriots are no stranger to controversy. In 2007, the team was punished for videotaping sideline signals used by the New York Jets during a 2007 game, in a controversy that became known as “Spygate.” Belichick was fined $500,000, and the team cheap jerseys was docked $250,000 and stripped of its 2008 first round draft pick.I’ve had a turbulent racing year and I’m looking forward to producing a performance that makes myself, my supporters and New Zealanders, proud.Aiden Dunster (Tauranga) completes the elite athletes as he races in the under 23 category.The elites cheap nfl jerseys will be joined in Lake Crackenback by a 58 strong age group team also proudly wearing the silver fern, with an age range from 18 to 71 and made up of 40 male and 18 female athletes, expectations are high for a strong representation.Those looking to be in the medal hunt include Hayden Wilde (18 19 Male) who recently won his category at the XTERRA Worlds. AdoptionTony Henderson took his son and Michael Oher to apply for admission to a private school, Briarcrest Christian School. Oher was staying with Mr. Henderson temporarily. The school coach was interested in Oher, but the school’s administrator did not think him educationally capable. He did get admitted through a home study program.What you want to do is you want to have that two shot game plan before you start your point. You have your return. You know you pick your spot and you go cross court with that first ball, the second ball you get the same thing. Let’s get it back cross court to the feet of that player and that is going to allow you more time to come in and it is also going to put your net person in a position to where they can be aggressive. I mean, you didn’t see this as much in the ’80s and ’90s because you didn’t see the same kinds of movements. What we’re seeing from a lot of these athletes and wholesale jerseys what they’re saying is that they feel like the protests that are happening off the field have just become impossible to ignore. And to ignore them would in fact be a political statement unto itself, so they feel like they have to say something.My favorite quote is: “Until the lion has a historian, the hunter will always be the hero.” Part of my job is to share other narratives so people can start to not think of black men in one, very narrow, monolithic way. So many black men have reached out to me and said, “I may not identify publicly as a feminist, but I actually believe in what feminism is about.” I think that it was really really powerful for black men, for black women and for people in general to see black men engaging in this conversation. HeForShe is also all about visibility so that other men can see that there are a lot of guys having this conversation because the visibility of it matters. Right now feminism, gender equality, closing the wage gap all of these things are thought to be a woman’s job. We need do turn to men and say “This is our job. We’re all in this together.”
And then there was Vivid Entertainment boss Steve Hirsh, who offered Green US$100,000 to star in a proposed adult film called Drayzilla. “There’s no doubt this will be a huge hit and everyone will see a lot of Green,” Hirsh punned. “What do you say, Dray? Let’s do this and this time you’ll really make history.”Also, if titanium tubing a more middle class family were to buy one and then break it, it would probably take quite a while to scrounge up the money for a new one say, around seven years. So the warning to clumsy children wasn’t so much about “bad luck” for seven years if they broke the mirror, but rather “continuous beatings.”So isn’t it staggering that the BBC, after spending all last week trumpeting Ed Miliband’s attack on this paper over our charge that his father’s Marxist views validated one of the most evil regimes in history, could hardly bring itself for much of yesterday to report Mr Parker’s devastating indictment of the Guardian?We are what we eat and what we absorb in our body and system. The basis for individually optimized nutrition is a well balanced basic diet with lots of fruits and vegetables, high quality protein from vegetable and animal sources and grain products. When the basic diet is supplemented with targeted nutritional supplements, we come to individually optimized nutrition. If we give our cells what they need, they work well and provide us with energy. When our cells are healthy then we are also healthy, energetic and feel good. This also shows clearly in our outer appearence.A few recent examples of notable innovation include our sports partnerships and ongoing focus on health and wellness. Following our World Series partnerships with both the Kansas City Royals and New York Mets, we continue to fuel championship performances across collegiate and professional sports. Including being a proud partner with the 2016 NCAA titanium valves football champions, the Alabama Crimson Tide, and this year’s runner up, the titanium tubing Clemson Tigers.Get ahead of the competition by attending a cheerleader workshop hosted by an NFL team. For example, the Kansas City Chiefs host four cheerleader workshops and three dance workshops every year. These are taught by professional cheerleaders who give important tips for preparing for auditions. The Minnesota Vikings hold five prep classes to help you increase your flexibility, learn high kicks and perfect dance techniques. The Vikings also hold beauty and business workshops that offer interview tips and football quizzes.
Offensive left tackle Eugene Monroe didn’t play for Baltimore last week after being acquired from the Jaguars in a trade. But the former first rounder, who most observers feel will upgrade the Ravens at the line’s most critical spot, worked with the first unit all week and almost certainly will make his first start on Sunday against Green Bay. “I thought the resilience that Pakistan showed last night and today was outstanding, lead by Asad Shafiq,” Smith said. “That was a serious innings, to score 140 (sic) at the back end of a Test match and have to bat with the tail for the majority of that. That was class.”An adequate supply of fresh water is a second challenge with growing food on Mars. Plants use at least 200 liters of water to produce a kilogram of food. The good news is that plants recycle http://www.cheapjerseysupplyforyou.com and filter water for free. We can put gray water on their roots and the water vapor that they “exhale” from the pores in their leaves (stomates) is more pure than the http://www.cheap-jordansshoesvips9.com best bottled water. As long as we grow our food in a closed system, we will have ample clean water no high tech filtering systems are necessary. And with the reports of Martian salt water this week, we can start a biological life support system by filtering the salt out of the water that is already there. Reverse osmosis filtration of sea water is already being used in water limited cities on Earth. We can use Cheap Air Jordan 4 this technology on Mars.Kennedy Sr. household. Ray Ban Outlet His sons Joe, Michael, Bobby, and Max and Senator Ted Kennedy son Patrick were on the lawn, along with anyone else with a strong set cheap nfl jerseys of front teeth. Their slogan is right in every light. Changing the lenses in your glasses can not only enhance their Cheap Oakleys Sunglasses fashion, but their function as well. Michael kors black friday I jerseys from china expect that pandora this rayban sunglasses planting ray bans season, nike outlet let vans shoes everyone bos jersey planted their ralph lauren shirts dreams nike store with uggs hard nfl giants sweat watering, nfl bills then prada sunglasses wait mia jersey for nfl jerseys the cheap eyeglasses autumn cleveland cavaliers jerseys harvest oakley sunglasses outlet itAnother: new balance store Want oakley to cheap oakley sunglasses make nfl chargers a video, juicy couture clothings and converse write wholesale handbags a michael kors purses little burberry commentary, timberland outlet do jordan release dates not like Do uhren not calvin klein spray. Can win a jump ball anymore? I thought should have taken at least one shot with him in the end zone, and seems underutilized in the red zone as well. Part of his evolution will included breaking that odd fixation on Michael Crabtree, who is a good receiver, but not one worth habitually depending upon.

0.Comments

    Leave a Comment