A FUTURE MANDATORY BUSINESS PRACTICE
App development and mobile applications are becoming an integral part of the business world, irrespective of size or industry. While many small businesses focus on website marketing, a large majority of those are failing to capitalise on an even more lucrative and engaging marketing and revenue-generating tool – mobile apps. In case you haven’t yet noticed, apps surround the average consumer on a day-to-day basis, giving them direct access to mobile purchasing, information, social networks, gaming, radio, podcasts and so much more. In an industry forecasted to see revenue grow by 62% and above annually, here’s why you should be investing in an app and eating your piece of the mobile application jackpot pie:
- Apps as Promotional Tool
- Creating a New Revenue Stream
- Extending Your Customer Reach
- Showcasing Your Products and Services
- Encouraging Two-Way Communication
- Perception and Positioning VS Competitors