GRAPHICALLY DEFINING YOUR BRAND
Graphic design has (and will!) always be a critical factor in determining marketing effectiveness and general business practice. The Internet’s exponential growth and subsequent social media breakthrough places extreme importance in graphic design for both print and web.
Graphic design allows you to visually illustrate your organisation and it’s goals and competencies, providing a defined and visual brand identity for your consumers. Any visual stigma transmitted by your small business will be the aesthetic memory that resonates in the mind of your customer, stakeholders and competition alike. It is this graphical representation that can either transform your business into an industry powerhouse, or leave you wagging your tail at the expense of poor design and customer perception. Graphic design should translate effectively and cohesively across all marketing avenues, giving your small business that professional and big business appeal.