Social media is rapidly playing a crucial role in the success of small business. Yes, I know what you’re saying. Word-of-mouth is still more valuable to you than word of the online opinion. But what if the two were one in the same? This fantastic video from HootSuite (an ImagiWorks recommended social media management platform) illustrates visually how one single person’s “word-of-mouth” experience generates into hundreds, if not thousands of potential leads. Is your small business online yet?