SMALL BUSINESS WEB DEVELOPMENT IN MELBOURNE: A CASE STUDY
ImagiWorks recently completed web development and website design works for Ralcron and Superior Quilt Co.
RALCRON
Ralcron Electrical Contractors, Ralcron Fire Protection and A1 Heating & Air Conditioning (all beloning under the global umbrella of ‘Ralcron’) cemented their position as one of Melbourne’s leading electrical contractors with their new state-of-the-art, fully responsive and interactive website.
Our mission? To deliver an online platform that was both informative and professionally impressive, allowing new and existing customers to discover the business seamlessly via basic Google keyword searches and social media outbound links.
The website incorporates custom graphics as designed by ImagiWorks including a contingent of online forms for quotation requests, resume submissions and general enquiries.
Ralcron’s website employs a ‘News’ navigation page which doubles as the site’s online blog. The ‘News’ page was to be used as a banner platform for brand/product updates and business press releases.
SUPERIOR QUILT CO.
As Melbourne’s leading bedding and quilt manufacturer, the Superior Quilt Co. required an online re-brand to refresh not only the visual aesthetic of their online store but also its practicality and functionality.
ImagiWorks delivered custom design and tailor-made marketing graphics and buttons for the new site including hero sliders and roll-over inbound category icons.
Having previously operated on the Magenta platform, ImagiWorks developed an engaging and contemporary responsive e-commerce website for the Superior Quilt Co. on the WordPress platform, providing SEO benefits and plugins to better enhance the websites overall performance.
Each product was meticulously added to the revamped online catalogue while the entire back-end system was moved to WooCommerce, providing customers a seamless and user-friendly experience throughout the checkout process.
Rigorous SEO was conducted utilising WordPress’ Yoast SEO plugin feature in order to provide Google and all other search engines with the correct data in the correct format for the purpose of web crawling and keyword ranking.