There’s a lot of advice out there for marketers about how to best use social media to reach their target audiences. For instance, “gather a robust following on Twitter” or “use Facebook geo-targeting to reach specific consumers.” But, for business-to-business (B2B) marketers in Asia Pacific, that advice may not always have the same value. In fact, there is another social channel that often holds much more weight for B2B marketers: Linkedin.

As the world’s largest professional network, Linkedin more holds value for B2B marketing and sales professionals that nearly any other online community. For that reason, mastering its ins and outs and discovering its hidden tricks can set great B2B marketers apart from the rest. Here are a few key tips to follow:

1) Post Company Status Updates (and target them!)

Make the most of your LinkedIn Company Page by publishing company status updates for all your page followers to see. This will give LinkedIn users even more reason to follow your Company Page, growing your LinkedIn reach.

You can also step it up a notch and leverage the power of segmentation with LinkedIn’s targeting options, which enable you to target your status updates to the Network Update feeds of specific users. Page admins can target their updates by criteria like company size, industry, job function, seniority, geography, or by including/excluding company employees. In fact, according to an internal LinkedIn study, companies have shown a 66 per cent plus increase in audience engagement as the result of targeted updates.

2) Use LinkedIn’s Trending Content tool

Get a sense of which types of content are most popular on LinkedIn in your industry with LinkedIn’s Trending Content tool, unveiled in March 2014. The interactive tool highlights the most popular content being shared on LinkedIn for various audiences and topic segments. Monitor this to understand what content your company should be creating and sharing on LinkedIn to generate the most engagement.

3) Use Group Statistics for better targeting and marketing

Another little LinkedIn gem that not a lot of users or marketers are aware of is the fact that you can access statistics for any LinkedIn Group – even groups you’re not a direct member of! To access the Group Statistics for a specific LinkedIn Group, click on the group, then click their icon in the group’s top navigation. Then click Group Statistics in the About section.

Not only do LinkedIn Group Statistics tell you how many members are in a group or how active those members are; they also provide other key insights about the group’s members such as locations, seniority, function, and industry. Use this data to analyse the composition of a group before you decide to join, identify which LinkedIn Groups you should target in your LinkedIn Ads, help guide you in the best ways to segment your Showcase Pages, or gather insights about your buyer personas to help you do better marketing outside of LinkedIn.

4) Create your own industry LinkedIn Group (or subgroups)

You can also create a LinkedIn Group (or subgroups if you’re so inclined) of your very own, like HubSpot did with our popular Inbound Marketers Group. Create a group based on an industry-related topic, and become a LinkedIn Group administrator. You can then use this group to establish yourself as a thought leader in your industry, grow a community of advocates, generate new marketing content ideas, and even acquire new leads!

5) Email your LinkedIn Group

One of the perks of managing a LinkedIn Group is the fact that you can literally email the members of your group – up to once per week.This is a prime opportunity for generating leads from LinkedIn, particularly if you’ve built up a robust group of users. Just make sure you write compelling email copy, and keep things simple: no more than one call-to-action.

6) Poll your (or another) LinkedIn Group

You can also poll your group members. Polls are a great way to generate blog and content fodder, collect feedback, conduct research, attract new group members, or get ideas for new marketing offers.

7) Experiment with LinkedIn’s publishing platform

You don’t have to be an influencer to publish a new article to LinkedIn Pulse. You can experiment with how this feature can support your marketing goals by creating content for the platform and promoting it via your Company Page.

So … how are your LinkedIn marketing efforts faring? At the end of the day, we can’t learn if we don’t analyse our past activity. Use LinkedIn’s Page Insights to evaluate the effectiveness of your page’s status updates, engagement, and reach, as well as information about your page’s followers – demographics, where they came from, how your following has grown over time, how your data compares to other companies, etc. Good luck in your social selling – and feel free to reach out to me in the comments section below or via LinkedIn if you have any follow up questions.

chiefs ride cassel’s 4 td passes past coltsIt’s caused by a misfire in the brain that creates hallucinations that can be visual or auditory, but usually not both. Whichever you get, the result is often a waking nightmare, with some of the most common symptoms being audible voices that criticize or taunt the victim, or even tempt them to violence. Type your last name and the page number on the upper right of the page. Below this, on four separate lines on the left of the page, type your full name, the professor’s name, the class name and the date. Yep, the angle of your face is a strong determinant of how attractive people think you are. Now rest your head against the back of your chair and think about that for a second. I’d like to introduce you to the basics of chipping. Chipping is a shot you’re going to play once your ball is near the green, but it’s not on the green yet. But can you have it all? A piece on feminism in The Sunday Age asked this question of Quentin Bryce, she said you can have it all, but not all at the same time think it great that business and government are trying to encourage gender equality in the workplace. Nike free China nike free expressed replica watches concern louis vuitton handbags that polo ralph lauren outlet the converse shoes United burberry States oakley sunglasses cheap will north face outlet undoubtedly celine fake ray ban sunglasses handbags strengthen true religion outlet its nike mercurial military jerseys potential mcm bags in oakley sunglasses the jerseys region. I don’t think Danny is like that. He believes the role is bigger than oakley sunglasses outlet that. oakley sunglasses Professor DAVE CHESNICK (Center for the Study of Sport and Society, Northeastern University): The main consumer group, which is probably males aged 18 to 35 or 40, I think they’re probably pretty excited about it. I don’t know if it means they’re excited enough to venture out of the comfort of home. Story short, [Rivera] has rules in place. In my opinion, it was a lack of communication on my part, especially as a team captain, a person that I feel has his ear, Newton said. The slightly cheap China Jerseys odd shape of the can isn’t the only new development on which Budweiser has been working. In 10 states, the company is test marketing a 25 ounce can, which gives consumers one more ounce of beer than the traditional 24 ounce can. The most recent high profile case was the death of American Marie Colvin and French photographer Remi Ochlik in Syria. It seems if journalists want to endanger themselves to break stories it’s quite ok.. In two of the cases a health problem precluded an employer and employee from considering options because of perceived ideal employer and employee relationship. An employer and employee lost a “good working relationship”.
15 ski industry statistics trendsIn Madden, I’m confident I could huck up 5 TD’s in an online game to AJ Green using rookie Andy Dalton or career Jordan Palmer at QB, as I’m sure Jones will have the ability to jump up and grab even the most poorly and/or severely underthrown passes. Will he be able to make magic happen in the situation that he’s walking into in real life? I doubt it. Men wearing traditional Romanian costumes, masks and animal furs prepare to perform in a show of winter traditions at the Village Museum in Bucharest, Romania. In pre Christian rural traditions, dancers wearing colored costumes or animal furs toured from house to house in villages, singing and dancing to ward off evil. (AP Photo/Vadim Ghirda)When I was growing up in Pennsylvania, my family spent many Sunday afternoons at my grandparent’s house in Corry. In the spring, summer and fall, the kids of the family (Teresa, who’s my sister, plus our four cousins, Paula, Debbie, Stephie and Monice) raced around the backyard playing “Andy over,” “Spud” and “Mother may I?” Good times except when I had to go through the “paddle machine! ; )Now I should say this, a lot of the high kicking techniques that we use in sport competition, I wouldn’t necessarily use those if I had to in a self defense situation. Any kicks that you would throw in a self defense situation, as a rule of thumb, should be low kicks. Hello, my name is Steffen Root, here at Berkshire Bike and Board in Great Barrington, Massachusetts and today I’m going to show you how to put on a rear rack for your car. First this we need to do is make sure that the rack will fit the automobile. We’re dealing with a 2011 Subaru Outback Wagon. The report cheap jerseys proceeds to provide a detailed explanation and analysis of the North America licensed sports merchandise market, which is the largest and most important region for market players in terms of sales volume and revenue. In the case of North America, MLB, NFL, and the NBA form the largest major leagues that enjoy heavy popularity in merchandise sales. Of these, the NFL and MLB together account for almost 50% of the North America licensed sports merchandise market in terms of revenue.So what does this prove? For starters, that monkeys discriminate against each other based on their social status, just like us. The low ranking females weren’t necessarily “uglier” than the high ranking ones; they were just more submissive. Studies have shown that monkey depression is physiologically very similar to ours, which led researchers to wonder whether cheap nfl jerseys high and low ranking monkeys dealt with stress differently. So, naturally, they gave all of them cocaine dispensers.”I noticed the budget for this experiment cheap jerseys requires 200 kilos of cocaine .”
Ross Purity (Norman, Oklahoma)”The Boss” is a former top 10 ranked heavyweight boxer who left the squared circle with a record of 31 20 3 with 27 knockout wins on his docket. Purity has a steel chin and one punch, crushing knockout power in both hands. He also has slow footwork and an average defense but his power, chin, heart and stamina kept him dangerous at all times. A classic underachiever without a doubt. Purity achieved a descent amount of fame but with a large promotional push behind him he could have done even more.In the 1960’s, a third phase of labor migration to the United States began when the established patterns of movement from Mexico and Puerto Rico to the United States were modified, and migration from other countries increases. The Bracero Program ends in 1964, and, after a brief decline in immigration, workers from Mexico increasingly arrive to work under the auspices of the H 2 Program of the Immigration and Nationality Act of 1952, as well as for family unification purposes, or as undocumented workers.I’d like to thank our Chairman, Igor Landau, and the Supervisory Board for giving me the opportunity and the trust to become the new CEO following Herbert’s many year tenure at the company. So, what did I do the first couple of months? I really wanted to gain a holistic picture of the entire situation. And that’s why I spent a lot of time traveling the world and meeting our key people and spending time in the key cities like New York, Shanghai, London, Moscow, Berlin, Boston, and Portland, to name a few.If you have time, practice your speech. Practicing will make you more comfortable with the timing and flow of your extemporaneous speech. Practice your titanium tubing speech and see how long it lasts. Have you used enough time? Did you use more time than was allotted for your extemporaneous speech? Public speaking is a challenge, but with some practice and confidence, you can do it.The list of differential diagnosis may include the following: Patello Femoral Pain Syndrome Meniscal tears Fat pad impingement Synovial titanium tubing impingement Osgood Schlatters Disease How should it be treated? A good therapist will understand that athletes and sports men and women do not want to stop training; they will want to do something in order to maintain fitness and compete if at all possible. ESPN’s Chris Low broke the story about Kiffin’s gas pumping comments. According to the story, Kiffin said that if Jeffery “chose the Gamecocks, he would end up pumping gas for the rest titanium valves of his life like all the other players from that state who had gone to South Carolina.” That comment was laughable at the time, as the Gamecocks are known for sending players to the NFL.
And that’s an industry Bennett doesn’t plan on contributing to. His wife is a native of Oahu, and the couple were married in Hawaii in 2012. Since then, sparked by Bennett’s deep affinity for his new community, his foundation has held football camps and wholesale nfl jerseys health festivals for local students. All for free.Coach Rudy, Big Ten Alumni. Let’s talk about how to choose a football. Sound simple? It’s really a little bit more difficult. For the young guys that are playing pee wee or Pop Warner, that kind of thing, the size of the football is determined by the league. More specifically, the age and the weight of the kid. Contact the league, and find out which size football you should be using. For high school kids, all the high school footballs are all exactly alike. For the college kids, all the college footballs are exactly alike. Now, depending on cheap nfl jerseys your position, if you’re a center, right, you want to become familiar with the laces, because that is your whole world. Same thing as a quarterback. The width of the football is specific to the age that you’re playing. Again, little league, Pop Warner, has a specific width and length. High school has a specific width and length, college has a specific width and length. The only cheap oakleys personal choice that I would Knockoff Oakleys say when it comes into choosing a football, in terms of name brand, is when you go to the store, you touch and feel five or six of them, in the specific category that your age dictates, and you find the one that feels good in your hands. If you play receiver, quarterback, running back, defensive back, you get a ball, and you keep it with you. You take it to bed, you sleep with it, you carry it to school, you do your homework with it in your sight. You have your football with you at all times.Carson Palmer has fumbled a league high 10 times this season, losing three of them; it is the most fumbles for Palmer in a season since 2006, when he had 15 as a Cheap Jordans Bengal. In four career starts against the Vikings, Palmer has a 105.2 rating, with seven TD passes, one interception, and a 3 1 record. The 105.2 rating is his fourth highest against any opponent in his career.Before moving on to the substance of this article as indicated by the title, I am going to briefly summarize some of the red flags and warning signs that were out there for all to see at all relevant times to the Cleveland Browns’ drafting of him with the 22nd overall pick in the 2014 NFL Draft. I think what happened to the Browns is that each separate incident was simply an inevitable extension of Johnny Football’s mesmerizing talent and electric style of play. Things that would be cause for concern with most everyone else in the draft were forgiven, because Johnny Football is just young and famous, and who hasn’t made mistakes in their own lives? . These individual incidents are arguably just blips on the radar when on an island by themselves, but together they formed what should have been a clear risk profile that warned the teams away from using a 1st round pick on him (let alone pay the price to trade up and nab him with a second 1st rounder.)


    Leave a Comment