Two Sunday’s from now, Australians will celebrate Easter and they’re expected to spend about $16.8 billion on attire, gifts, food and chocolate! That’s a fairly large piece of the pie, we might add! Are you doing enough to get your share?

Check out the below 4 inspiring tips to keep your restaurant ahead of the game this Easter season:

1. Get started this week to build buzz.

Four walls, email and Facebook are great ways to spread the word, and you can get the promo materials you need in no time with our wide variety of Easter menus and flyers.

– Build buzz early. Use the templates to build buzz about the place to celebrate Easter weekend – your restaurant.
– Spread the word to free listings. Make sure you get your calendar listings in to the newspapers, radio stations, event websites and blogs.
– Target parent/kid publications and the Chamber. Since Easter is such a family-filled time, be sure to target parent and kid publications and don’t forget to send an announcement to your Chamber of Commerce. They often have large email lists and Facebook followings to help you promote your business.

2. Hops fests are hot.

Sure, the humour is sappy, but a hops fest (even if it’s just a special on the menu) is a great way to drive some conversation and sales this Easter weekend.

MustHave – A giveaway. Hops fest participants are into the glass memorabilia. Partner with a brewery to get free gear and create a menu with beer pairings instead the traditional wine.

3. Make Easter a family affair.

– Families eat together on Easter. Be sure your customers know you’re open for Easter brunch or dinner with promo flyers and a Happy Easter kids menu.
– Host an Easter egg hunt. This is a great way to promote your club brunch or cafe lunch specials and give the kids a little fun. Put coupons inside the plastic eggs and don’t forget to add a few giveaways – free dessert, free drink or a golden egg prize of lunch for the entire family.
– Consider focusing on families every Sunday, not just Easter. Make Sunday’s a special day for families, providing discounts to parents and children who dine in on one of the most family-friendly days of the week.

4. Promote a special Easter menu.

According to the National Restaurant Association, diners like Easter-geared fare. They like traditional Easter items – think lamb, ham or a buffet brunch. They will most likely be dining with their family, so make sure there is a kid-friendly menu.