Oracle has released a guide discussing the ‘Five Pillars of Social Marketing’ including advice on how to best leverage social channels for marketing success.

This essentials guide aims to assist marketers with their social media strategies by offering helpful insights within these five pillars, which are:

  1. Listening,
  2. engagement,
  3. marketing communications,
  4. social advertising, and
  5. analytics.

The guide responds to the growing importance of social media in business. At least 92% of marketers now consider social media as important to their business, up from 86% in 2013, says Social Media Examiner’s recent report, 2014 Social Media Marketing Industry Report. The same study found 89% want to know the most effective tactics to engage their audiences.

The ‘Modern Marketing Essentials Guide: Social Marketing’ discusses the opportunities social media offers to marketers:

“Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. While it’s been compared to other evolved channels – such as TV and radio – the special appeal of providing a means of ‘talking back’ allows for a evocative, mutually beneficial dialogue rooted in the most precious (and scary) marketing asset: Customer opinion.”

*This is a sponsored post to promote the latest Oracle asset, Modern Marketing Essentials Guide: Social Marketing, which can be downloaded here.