When you seek to carve out a niche for your business, you’re going to have a wide range of successes and failures. With each success and failure usually comes a relatively deliberate marketing learning curve that paves the way for your little baby’s next step. However, there are some super important marketing lessons you can learn with the aid for ImagiWorks marketing consultants right here today.

Here’s 4 marketing tips for startup entrepreneurs (and for those business owners that might’ve bypassed the importance of early bird marketing!) that can give your business that opening edge.

1. Timing matters.

Market at the right time. Do not market something that is not ready. Don’t invest in getting the word out before the product is perfected. It makes no sense; it’s like running a Super Bowl ad for something no one wants.

2. Always be marketing

Okay, so you’re not quite Alec Baldwin in Glengarry Glen Ross, but you should still market your business with the same snappy attitude. The most important time to market your business is all the time.

Until your business closes for good, you need to be selling the message 24/7 to anyone who might be a good customer or know a good customer. Other than at family reunions and when you’re at home, you need to market your business like a person possessed.

3. Go to events.

Trade shows can be a great way to get the word out and launch a company and product. One of our portfolio companies, Badgeville came out after winning an award at TechCrunch Disrupt in 2010 — that recognition gave them a solid starting advantage.

4. Use everything you have.

One of the most popular trends in marketing is growth hacking, or using creative thinking and metrics, and everything in one’s arsenal — A/B price testing, social media, SEO, to market more efficiently. We now have more touch points and information on everybody than we ever have had before, and the best companies use every tool they have to make informed decisions.