Small business marketing and promotions is of obvious importance for profitability and growth. Promotion helps expand your reach, extending to prospects who can be nurtured into potential customers and clients.

Marketing strategies should be based on a business’s strengths, opportunities, weaknesses, and threats – every business is unique. And there are various useful tools you can use to execute marketing plans efficiently and punctually.

Here’s a list of 4 tools that you should be using for your marketing projects and plans:

1. Google Analytics

This enterprise tool helps measure visitor traffic to your website. It helps identify any inconsistencies in your website, like slow loading of pages, poor content, and crashes, and provides solutions for fixing them. This helps you figure out if your marketing campaigns are working or need to be fine-tuned. You’re able to see clearly which campaigns are making people visit the site, which are generating sales, and how various users are interacting with different pages. You can see how visitors are getting referred to your website and which devices they are using. In this way, you’re able to maximize the return on marketing campaigns.

2. HubSpot

HubSpot provides various kinds of inbound marketing solutions for companies under the same roof. It offers features like blogging, landing pages, email, sites, SEO, and social media, which drive more traffic for your business. This gets translated into an increased number of leads and sales. Analytics help to judge the performance of various marketing channels for targeting customers. Revenue reporting helps you figure out which marketing activities brought in revenue.

3. Twitter

This popular social networking site enables users to express their thoughts and share them with other like-minded people. Users can post 140-character text messages known as tweets. They can also add videos, photos, and links. Businesses use Twitter for striking up relationships with partners, customers, and other relevant people. You can showcase the services you offer and provide more information about them. You’re also able to gain a good insight into popular marketing trends and practices, so you can model your marketing strategies accordingly.

4. Buffer

This enterprise solution helps users manage their multiple social media accounts at the same time. You can publish your content on various social media with ease. With this tool, you can rapidly schedule content from any location through the web. Team members can better collaborate with each other and gauge the performance of their posts with analytics.

These useful tools help you promote your business and test out different marketing plans and strategies are. You can also figure out if you’re reaching the right audience or do they need to change things up.